Microsoft has announced that it will stream its E3 2012 press conference through Xbox Live.
In a first for the company, you will be able to watch the entire show - from the big announcements to the boring crap about entertainment apps - directly through your Xbox 360. Which is kinda cool.
Alternatively, for those that prefer the tellybox method of delivery, you can watch the event on Spike TV.
Kicking off on June 4th at 12:30pm ET / 9:30am PT, the conference will last 90 minutes. Microsoft are calling it “Xbox: Entertainment Evolved.”
Event details