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Taobao has senior mode features

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Alibaba Group’s online marketplace, Taobao, has rolled out a new version of the shopping app designed to be more accessible for senior users, piloted ahead of China’s 11.11 Global Shopping Festival, according to a news release.

“In the future, we will explore new ways to make online shopping easier for seniors, such as functions that allow their children to help them browse and select products,” said Shao Xi, the project manager overseeing the new service.

This isn’t the first time that Alibaba has enhanced its platforms and services for the silver market, which was estimated to be worth RMB3.79 trillion (US$588 billion) in 2020 by the China National Committee on Ageing.

Taobao’s “senior mode” features larger text and icons, simplified navigation and voice-assisted technology, which allows senior citizens to search for products using voice commands. The homepage also highlights games that have been popular among elderly users.

Improved accessibility features benefit a range of people. In 2018, Taobao debuted an advanced artificial intelligence that reads text written on images, improving the shopping experience for blind and partially sighted users. The shopping platform estimates that roughly 300,000 visually impaired shoppers use the AI tool to browse 2 million products each day.

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Edited by rodeoneerer

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