343iBot Posted August 14, 2020 Report Share Posted August 14, 2020 The NPD Group has released its latest sales results in the US for July 2020, which has seen another month of growth for the industry as consumers chose to focus on video games as they stayed indoors. Hardware sales slowed down slightly in July, but spending on game content reached $3.6 billion. This figure also includes a new metric from the NPD, in the form of "Video Game Content," which is a combination of microtransactions, downloadable content, subscriptions, and more. "Consumer spending across video game hardware, content, and accessories totaled $3.6 billion in July 2020, increasing 32% when compared to a year ago," NPD analyst Mat Piscatella said. "Double-digit percentage spending gains in accessories, subscription, mobile, and both digital full game as well as post-launch spending on console and PC offset a slight decline in hardware. Year-to-date spending reached $26 billion, 21% higher than the same period in 2019. Content, hardware, and accessory spending are each over 20% higher when compared to the same period a year ago." Continue Reading at GameSpotView the full article Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.