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Console Games Coming To Facebook?
Facebook might be having games from the xbox 360 to Facebook for a price
Facebook is hoping an upcoming batch of 10 console-type games from developer partners will draw your attention (and virtual goods dollars). Titles include the first-person shooter Offensive Combat and the real-time strategy game Stormfall: Age of War. They present fresh competition for Zynga (ZNGA -1.8%), which has been working to expand its lineup of "mid-core" titles. Also Facebook might be having their gift cards coming to retail stores.
Facebook users can now say "charge it," with a new physical gift card the social network is rolling out, which people can use to make purchases in brick-and-mortar retail stores.
Facebook's mockup of its physical gift card.
The product, called the "Facebook Card," is a plastic, reusable card that users can give their friends to redeem at four different partner companies: Jamba Juice, Olive Garden, Sephora, and Target. Facebook describes the product as "a new type of gift card," in a blog post announcing its launch.
Here's how the Facebook Card is designed to work: A person can select a gift for a friend on the site's Gift Cards & Digital category to be redeemed at one of the affiliated stores. After the user chooses the amount of the gift, the friend is notified and receives the card in the mail a few days later. When the card arrives, the friend can use it at the retailer that was chosen for the gift amount.
If the chosen retailer were Target, for example, the person doing the giving can choose between, say, a US$10, $50, or even $100 value for the card. Once the recipient receives it in the mail, it can be used at any local Target store, Facebook said, although it will not work at Target.com or Target Mobile. Company officials were not immediately available to comment on whether the card would work with websites of the other stores involved in the program.
One card, several accounts
Also, because the card is reusable, it can store multiple gifts from multiple stores. That means that first-time gifts arrive physically in the mail as the card itself, but then later gifts are loaded instantly, electronically, to the same card, the company says. If there are multiple balances on the card, each balance is dedicated to the retailer associated with the gift, Facebook says.
In other words, a person can have a gift balance of $25 at Target, $10 at Jamba Juice, and $40 at Olive Garden. The balances are not cross-distributed among the stores. Card holders can view their balances on Facebook from either their phone or desktop. Facebook will also send an instant notification to recipients' phones whenever the balances change, the company says.
Facebook did not provide details on whether additional vendors would eventually be included in the program. It is also unclear how the card will be sent to recipients who have not provided their mailing address to the site, or whether there would be any other methods to distribute the product for people who do not wish to share their address with Facebook.
Facebook has long promoted digital gift cards for a variety of services. Last year, its Gifts service moved beyond digital options to offering sale and actual delivery of physical items.
Migrating from virtual
Those questions aside, the Facebook Card is a good product that could help the company move beyond the virtual environment where it largely operates today and into the physical world, said Puneet Mehta, CEO of location-based app developer MyCityWay.
The card could lead to payment models beyond gifting, such as microfinance, wherein a person could use Facebook to send money to, say, an entrepreneur in South Africa, he said.
Mobile app to manage the gift card.
And Facebook's mobile app could eventually bypass the need for the gift card. "Eventually, users might be able to carry money just on the app itself," Mehta said, akin to a "mobile wallet."
Company executives were not very bullish on Facebook's Gifts product during the firm's January 30 fourth-quarter earnings call, so the timing of the card launch is interesting. The company sought to "temper near-term expectations on revenue" coming from areas such as Gifts or search, for instance, and instead focus attention on its mobile platform, CEO Mark Zuckerberg said.
Facebook said the card will roll out gradually to people in the U.S. The company did not say whether the card would be available in other countries.
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